E-CommerceRepresentative engagement

3 minutes per order down to zero

Eliminating manual order processing for a fast-growing apparel brand

Client:Mid-size Shopify store
Size:10-25 employees
Timeline:2 weeks from kickoff to live

~10 hrs

Time saved per week

Across 2 ops people

0

Manual errors

Down from ~3/week

2 weeks

Setup time

4

Tools touched

Shopify, Sheets, Inventory, Email

The problem

What they were dealing with

Every Shopify order was triggering ~3 minutes of manual work: copy customer info into a Google Sheet for the bookkeeper, log a line item into a separate inventory system, and send a confirmation email from a templated draft. With 30-40 orders a day, that was 1.5-2 hours of repetitive entry every weekday, and the team kept catching small errors (wrong SKUs, missed confirmations) that cost time downstream in customer service.

The build

How we built it

  1. 1

    Mapped every step of the order lifecycle

    Sat with the ops lead and watched them process 10 real orders. Documented every click, every copy-paste, every decision point. The ops lead saw their own process for the first time.

  2. 2

    Built the integration layer

    Zapier handled the standard Shopify → Google Sheets sync. The inventory system needed a custom webhook because Zapier didn't have a native connector — we wrote a small Node function deployed on Vercel that translates between the two APIs.

  3. 3

    Stress-tested with real edge cases

    Refunds, partial shipments, multi-item orders, gift cards, pre-orders. Each one ran through the new pipeline before we cut over. Found and fixed two issues (timezone handling, SKU normalization) before they hit production.

  4. 4

    Trained the team and handed off

    30-minute walkthrough showing what the new flow looks like, where to find the logs if something looks off, and how to manually intervene on the rare edge case. SOP documented in their Notion.

Tools and integrations used

ShopifyGoogle SheetsZapierCustom webhook (Node + Vercel)Postmark

The outcome

What changed

Order processing time per order dropped from ~3 minutes to effectively zero. The team got back ~10 hours a week which they redirected to customer service and product photography. Manual entry errors stopped happening — every error since launch has been traced to a Shopify-side issue, not human mistake. The bookkeeper still uses the same spreadsheet they always did, but they no longer have to keep it updated.

Have a similar workflow?

If your team is doing the same kind of manual data shuffle between Shopify, your bookkeeping software, or any other tool, this same approach probably works for you. Book a free 30-minute consultation and we'll map out what your version would look like.